TIME MajorMalte Salge
The TIME Research Area now offers its own major “Innovation, Entrepreneurship and Marketing” for Master students in Business Administration as well as in Management, Business and Economics. Most courses in this major are held in English and collaboratively composed by all TIME research groups.
The "Innovation, Entrepreneurship and Marketing" major offers Master students insights into key managerial aspects related to the ideation, development and commercialization of technological innovation. Special emphasis is placed upon those questions that pertain to the management of innovative and entrepreneurial processes, the role of product design and strong brands as well as the adoption, commercialisation and impact of new technologies.
The course portfolio available to Master students specializing in “Innovation, Entrepreneurship and Marketing” comprises more than 25 courses, primarily taught in English language. Students are free to choose among them, thereby creating a highly customized curriculum. To provide some guidance, we developed four exemplary study tracks within our area of specialisation. Upon successful completion of the major "Innovation, Entrepreneurship and Marketing" and a master thesis in one of the TIME research groups, we issue a TIME certificate in addition to the master certificate.
Additional information on the major “Innovation, Entrepreneurship and Marketing“ can be found in a brochure available for download below.
We would like to point out that our course portfolio is likely to change over time. It is therefore essential for students to additionally consult the official examination regulations and information available on CAMPUS.