Finding the Right Role for Social Media in Innovation?

Cambridge, Mass / MIT Sloan School of Management, Massachusetts Institute of Technology (2016) [Journal Article]

MIT sloan management review
Volume: 57
Issue: 3
Page(s): 41-47

Authors

Selected Authors

Roberts, Deborah L.
Piller, Frank Thomas

Identifier

  • REPORT NUMBER: RWTH-CONV-208892