Consumption trends in Germany and China in comparison: An empirical cross-cultural study on the role of sustainability and customizability on purchase intentions

(2016) [Contribution to a conference proceedings]

[The 7th International Conference on Mass Customization and Personalization in Central Europe, MCP-CE 2016, 2016-09-21 - 2016-09-23, Novi Sad, Serbia]

Authors

Selected Authors

Hankammer, Stephan
Wang, Ning
Guo, Jing

Identifier

  • REPORT NUMBER: RWTH-2016-11605