Consumption trends in Germany and China in comparison: An empirical cross-cultural study on the role of sustainability and customizability on purchase intentions

(2016) [Beitrag zu einem Tagungsband]

The 7th International Conference on Mass Customization and Personalization in Central Europe Novi Sad


Selected Authors

Hankammer, Stephan Martin
Wang, Ning
Guo, Jing


  • REPORT NUMBER: RWTH-2016-11605