Researching Mass Customization: Mapping Hidden Structures and Development Trajectories

(2016) [Abstract, Contribution to a conference proceedings]

[The 76th Annual Meeting of the Academy of Management, AOM2016, 2016-08-05 - 2016-08-09, Anaheim, CA, USA]

Authors

Selected Authors

Hankammer, Stephan
Antons, David
Kleer, Robin
Piller, Frank Thomas

Identifier