Dark Side or Bright Light: Destructive and Constructive Deviant Content in Consumer Ideation Contests

Oxford / Wiley-Blackwell (2017) [Journal Article]

The journal of product innovation management
Volume: 34
Issue: 6
Page(s): 772-789

Authors

Selected Authors

Gatzweiler, Alexandra
Blazevic, Vera
Piller, Frank Thomas

Identifier