Leading Mass Customization & Personalization : How to profit from service and product customization in e-commerce and beyond : 24 Expert Interviews

Think Consult Publishing (2017) [Book]

Authors

Selected Authors

Piller, Frank Thomas
Walcher, Dominik

Identifier

  • ISBN: 978-3-00-055115-4
  • REPORT NUMBER: RWTH-CONV-233233