Consequences of passion and entrepreneurial thinking in new product development – are passionate and entrepreneurial leaders driver of successful innovations?

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Lehrstuhl für Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler
Bachelor; Master


In today’s fast-paced economic environment, innovative and entrepreneurial thinking is ever more important for companies to be successful.

Is entrepreneurial passion a driver of successful product and service innovation? How do entrepreneurial leaders influence their product development teams? What is the role of motivation, risk-taking and experimentation for successful and innovative teams?

Together with you, we would like to address these and further questions.

Keywords: Entrepreneurship; Entrepreneurial Passion; Product Innovation; New Product Development; Corporate Entrepreneurship