Consequences of passion and entrepreneurial thinking in new product development – are passionate and entrepreneurial leaders driver of successful innovations?
- Lehrstuhl für Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler
- Bachelor; Master
In today’s fast-paced economic environment, innovative and entrepreneurial thinking is ever more important for companies to be successful. Is entrepreneurial passion a driver of successful product and service innovation? How do entrepreneurial leaders influence their product development teams? What is the role of motivation, risk-taking and experimentation for successful and innovative teams? Together with you, we would like to address these and further questions.
Keywords: Entrepreneurship; Entrepreneurial Passion; Product Innovation; New Product Development; Corporate Entrepreneurship