Aktuelles Thema: Strategic Marketing Challenge


Bachelor – Winter Term – 5 CP – Teaching Assistant: Alexander Kies



Content description

Online Simulation:

Introduces the basic concepts of marketing. Based on customer needs, students formulate an initial marketing strategy and make brand, price, advertising, and distribution decisions. Customer feedback, competitor data, and profitability reports challenge students to adjust their strategy in a dynamic and highly competitive environment.

The Introduction to Marketing simulation allows your students to develop and execute a complete marketing strategy including:

  • Market opportunity analysis
  • Brand development
  • Advertising
  • Pricing
  • Sales force management
  • Profitability projections and analysis
  • Internet Marketing

Learning Objectives

After successfully completing this course, the student will have acquired the following learning outcomes:

The simulation exposes participants to all aspects of modern marketing. It allows students to develop and execute a complete marketing strategy, including brand design, pricing, ad copy design, media placement, distribution, and sales force management. Throughout the exercise, students receive information on customer needs as well as a feedback on customer satisfaction with brands, prices and advertising.