74th Annual Meeting of the AoM: Moritz Wellige and Frank Steiner

Monday 4 August, 1.15pm - 2.45pm at Pennsylvania Convention Center

On 4 August Moritz Wellige and Frank Steiner  will present their article " Measuring Firms' Capabilities for Mass Customization: Construction of a Formative Measurement Index"  at the 74th Annual Meeting of the Academy of Management in Philadelphia, PA. The session will take place in the Pennsylvania Convention Center starting at 1.15 pm.