International Guest Professor at the Chair for Service and Technology Marketing
The Chair of Service and Technology Marketing of the TIME Research Area headed by Prof. Dr. Stefanie Paluch is pleased to welcome a special academic guest in Aachen these days. Prof. Dipayan Biswas, Professor at the Department of Marketing at University of South Florida will spend the first week of May in Aachen and act as a guest speaker. Prof. Biswas earned a PhD degree in marketing from the University of California, Irvine. His key research interests include sensory marketing, behavioral judgment and decision-making and digital marketing. He will offer a master-level course on sensory marketing for students coming from different courses of studies.