BMJV grant to fund research project on “Privacy Nudges”


The Innovation, Strategy and Organization Group (ISO), headed by Professor Salge, is pleased to announce the approval of the research project "Privacy Nudges" by the Federal Ministry of Justice and Consumer Protection (BMJV).

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Digitization of almost all areas of private and business life gives raise to a new resource – digital data. This valuable raw-material oftentimes emerges as by-product of our everyday interaction with information technology, e.g. through shopping online, using the smartphone to navigate or tracking fitness levels with wearable technology. However, as the emerging torrents of data potentially contain sensitive information about individuals, its commercial exploitation is considered as a serious threat to individuals’ privacy. In the light of rapid technological advances to collect, combine and analyze personal data, it is hence of utmost importance to increase transparency and empower individuals to remain in control over their personal information. In this regard, the funded research project will examine the effectiveness of so-called nudging techniques as instrument for consumer protection in the digital era.