2017 Winter AMA Conference
The TIME Research Area is happy to announce that it will be representing RWTH Aachen University with five papers at the 2017 Winter American Marketing Association (AMA) Conference. The conference takes place from 17 to 19 February under the theme "Better Marketing for a Better World" in Orlando, FL. The following papers were accepted and will be presented at the conference:
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A Data-Driven Approach to Understand Online Shopping Types and Purchase Behavior by Gender Authors: D. Schellong, M. Brettel, J. Kemper |
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Do Differences in Online Shopping Types Exist? A Cross-Cultural Empirical Comparison in Fashion E-Commerce Authors: D. Schellong, M. Brettel, J. Kemper |
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Engaging Customers and Employees – The Real Recipe for Success? A Longitudinal Study of S&P 500 Firms Authors: M. Mateias, M. Brettel |
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How Aesthetic Designs Shape Consumers’ Product Usage Behavior Authors: D. Wentzel, A. Wiecek |
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Thriving In Innovation Ecosystems: Towards A Collaborative Market Orientation Authors: B. Kindermann, D. Wentzel, T. Salge Innovation, Strategy und Organization Group (ISO), Chair of Marketing (MAR) |