Person

Dipl.-Kfm.

Henrik Matthies

Alumnus

Innovation and Entrepreneurship (WIN)

Address

 

Responsibilities

  • Lectures: Introduction to Business Administration (IBA), RWTH Case Course
  • Transforming the lectures towards e-learning

Profile

  • Research Assistant at Chair of Business Administration for Engineers and Natural Scientists since 10/2011
  • Studies of business administration [equivalent to M. Sc. in Economics and Business administration] with majors in controlling, production and marketing at WHU – Otto Beisheim School of Management, Vallendar, and EDHEC Nice as well as the Universidad de Navarra from 2002 to 2006 (Dipl. Kfm.)
  • Internships in the FMCG, retail, mechanical engineering and services/outsourcing industries. Working experience as executive assistant to the CEO, site manager and head of sales/business development at arvato AG/Bertelsmann SE & Co. KGaA
  • Teaching experience as lecturer for courses in Introduction to Business Administration and the RWTH Case Course

Research Interests

  • Consumer post-purchase behavior in e-commere

Research Methodology

  • Analytical techniques: Explorative/confirmative factor analysis, regression analysis
  • Software: SPSS
  • Data: Primary data from cooperation partner (e-commerce retailer)

Publications

  • Matthies, H. „Fresh lights on product returns - A segment specific behavioral approach in fashion e-commerce“, Accepted for the 2013 European Marketing Academy Annual Conference, nominated for Best Paper based on a doctoral dissertation