Lukas Traub


Innovation and Entrepreneurship (WIN)




  • Assistant to Vice-Rector for Industry and Business Relations
  • Coaching of founders


  • Research Associate at the Chair of Economics for Engineers and Natural Scientists since December 2012
  • M. Sc. in Finance at the London School of Economics in 2010 and bachelor degrees in economics and business administration at the University of St. Gallen (2004 to 2008)
  • Working experience for automobile companies and as business consultant for McKinsey

Research Interests

  • Marketing-Finance Interface
  • Focus on customer satisfaction and its effects on stock marketsh

Research Methodology

  • Analytical techniques: Regression analysis
  • Software: Stata
  • Data: YouGov, Thomson Reuters Datastream