Person
Sebastian Mayer
Innovation and Entrepreneurship (WIN)
Alumnus
Address
Building: 3011
Kackertstr. 7
52072 Aachen
Email:
mayer@time.rwth-aachen.de
Responsibilities
- Research and practical projects in the area of innovation and digitization
Profile
- Research assistant at the Chair of Business Administration for Engineers and Natural Scientists
- Studies of Mechanical Engineering at Technical University Darmstadt with exchanges at ETH Zurich, Tongji University Shanghai and University of Illinois at Urbana-Champaign (Master of Science)
- Working experience as a management consultant at McKinsey & Company in the area of strategy and product development in the machinery and automotive sector
Research interests
- Digitization of established companies by means of cooperation and acquisition
Publications
- "How beliefs determine the adoption of novel green consumer technologies: An evaluation of Smart Heating Control Technology", Energy Policy, forthcoming (Girod, B.; Mayer, S.; Nägele, F)