Jörg Muchowski


Innovation and Entrepreneurship (WIN)


Building: 3011

Kackertstr. 7

52072 Aachen


Phone: +49 241 80 96359
Fax Fax: +49 241 80 92371


  • External Doctoral Researcher at the Chair of Business and Economics for Engineers and Natural Scientists at the School of Business and Economics at RWTH Aachen University since März 2007
  • Studies of Mechanical Engineering with majors on Plastic Processing at the RWTH Aachen University from 1992 to 1997 (Dipl.-Ing.)
    Studies of Business and Economics at the RWTH Aachen University from 2004 to 2005 (MBA)
  • Working Experience:
    - Business excellence / change management at the Mercedes Car Group, DaimlerChrysler AG
    - Project management and representative project leader production planning in an international new car project at smart gmbh
    - Manager Performance Management as DaimlerChrysler Expatriate in the Netherlands at NedCar B.V. / Mitsubishi Motors
    - New business development as senior consultant for IT, online marketing, and telecommunications at the Gesellschaft für innovative Unternehmensentwicklung mbH
    - Entrepreneurial activities in the sectors IT, social media, und electronics

Research Interests

  • Entrepreneurship
  • Market Driving
  • Innovation
  • Management
  • Decision-making
  • Theory development
  • Emerging and established, technology-oriented firms

Research Methodology

  • Empirical success factor research
  • Analytical Techniques: Structure equation modelling with partial least squares
  • Software: smartPLS, SPSS
  • Datenbasis: Empirical investigation among founders, entrepreneurs, chief executive officers, and managing directors