Caroline Meder


Research Associate

Caroline Meder
Innovation and Entrepreneurship (WIN)




  • Research and practical projects in the media and e-commerce fields


  • PhD candidate at the Chair of Innovation and Entrepreneurship (WIN)
  • Studies of Finance and Computer Science (M.Sc.) and Finance and Electrical Engineering (B.Sc.) at the Technical University of Munich, Business Administration at Columbia Business School in New York, Finance at Sciences Po in Paris, and Technology Management at the Center for Digital Technology and Management in Munich
  • Working experience as management consultant at McKinsey & Company with focus in marketing & sales as well as corporate finance in the finance and telco sectors

Research interests

  • Advertising effectiveness
  • Consumer behavior