EMAC 2017


The Chair of Marketing (MAR) is happy to announce that it will be representing the TIME Research Area with three papers on this year's EMAC in Groningen. The conference takes place from May 23rd to 26th under the theme "leaving Footprints". The following papers are accepted on the conference and will be presented by the MAR-team:

The Boundaries of Co-Production: How the Interplay of Branding and Self-Printing Attenuates Product Evaluation

Track: Innovation and New Product and Services Developments

Authors: Aras Erkin & Daniel Wentzel

You Can Touch This – The Influence of Holding a Service-Related Physical Object on Service Evaluation

Track: Services Marketing

Authors: Nora Nägele & Daniel Wentzel

Me, Myself, and I – Uncovering the Effects of Product Name Personalization

Track: Product and Brand Management

Authors: Stefan Raff, Nora Nägele & Daniel Wentzel