EMAC 2018
The Chair of Marketing (MAR) is happy to announce that it will be representing the TIME Research Area with four papers on this year's EMAC in Glasgow. The conference takes place from May 29th to June 1st under the theme "People make Marketing". The following papers are accepted on the conference and will be presented by the MAR-team:
Tracing the Decline of Theory Employment in Marketing Scholarship
Authors: Bastian Kindermann, David Antons, Torsten-Oliver Salge und Daniel Wentzel
Track: Marketing Theory and New Paradigms
"Alexa, Are You Connected to the CIA?" - Uncovering Consumers Resistances to Smart Products
Authors: Stefan Raff & Daniel Wentzel
Track: Innovation & New Product and Service Developments
How Aesthetic Congruity Shapes Consumption
Authors: Annika Wiecek & Daniel Wentzel
Track: Consumer Behavior
Intertemporal Consumption in Reward-Based Crowdfunding
Authors: Stefan Rose & Daniel Wentzel
Track: Doctoral Colloquium