Bastian Kindermann, doctoral student at the Innovation, Strategy, and Organization (ISO) Group and the Chair of Marketing (MAR), received the Persona Service Award for research with the highest practical relevance at this year’s BAMM Research Seminar at Johannes-Gutenberg university in Mainz. In his presentation on the evolution of theory employment in Marketing scholarship, he emphasized the importance of integrating theory and practice for the advancement of Marketing as a discipline.

The BAMM Research Seminar was initiated in 2017 as a joint project of chairs from the universities of Bielefeld, Aachen, Mainz, and Münster (BAMM). We are looking forward to host next year’s seminar at RWTH Aachen University.