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Area of responsibility

• Course: BWL B - Marketing and Procurement (Bachelor); contact person for organizational questions
• Course: Marketing Management (Master MME-TIME)
• Course: Marketing Management for Academy (Master MME-PS und MME-CAME)
• Assistant to the ENACTUS Faculty Advisor
• Supervision of final theses

Scientific employment

• Research Associate at the Chair of Marketing (since October 2017)
• External lecturer for the subject "Buyer and Consumer Behavior" at DHBW Heilbronn (since 2019)
• Scientific supervisor for theses at DHBW Stuttgart (since 2015) and DHBW Heilbronn (since 2019)
• Research assistant at the Science-to-Business Marketing Research Centre at Münster University of Applied Sciences (2016)

Education and practical experience

• Study of International Marketing and Sales (M.A.) at Münster University of Applied Sciences with semester abroad at the University of South Australia, Adelaide (2015-2017)
• Dual study of Business Administration (B.A.) with focus on Food Management/Food Trade at DHBW Mosbach, Campus Bad Mergentheim (2011-2014)
• Practical experience in retail (METRO Cash & Carry, Düsseldorf/Dortmund/Hamburg) and management consulting (GMK Markenberatung, Cologne).

Research interests

• Effects of imperfection on attitude and behavior towards brands and products
• Anthropomorphization
• Branding/Brand Management
• Intercultural Marketing

Publications & Conferences

• Gerecht, S. & Wentzel, D. (2022): “Love You(,) Bunches!? - How the Use of Basic Emotions in Point-of-Sale Communication Drives Consumers' Choice of Imperfect Produce”, Proceedings of the 2022 AMA Winter Academic Conference, Track Consumer Behavior, Las Vegas, NV.
• Hünies, S. & Wentzel, D. (2021): “Let's go(,) bananas! - How emotionalized humanization increases consumers' liking of imperfect food produce”, Proceedings of the 2021 AMA Summer Academic Conference, Track Consumer Behavior, Boston, MA.
• Hünies, S. & Wentzel, D. (2021): "Don’t Trash These Tiny Treasures! – How Humanization and Tailored Communication Enhance Consumers’ Liking of Visually Imperfect Produce", Proceedings of the European Marketing Academy, 50th, (92633).
• Hünies, S. & Wentzel, D. (2021): “Brand or Blemish? – How Anthropomorphization and Tailored Communication Enhance Consumers’ Liking of Visually Imperfect Produce”, Proceedings of the 2021 AMA Winter Academic Conference, Track Advertising, Promotion and Marketing Communications, St. Pete Beach, Florida.
• Hünies, S. & Wentzel, D. (2020): "Perfectly Imperfect – The Moderating Role of Product Type and Power Distance Beliefs in Consumers’ Evaluation of Brands Using Atypical Endorsers", Proceedings of the European Marketing Academy, 11th, (83364).
• Hünies, S. & Wentzel, D. (2020): "Perfectly Imperfect – The Moderating Role of Product Type and Power Distance Beliefs in Consumers’ Evaluation of Brands Using Atypical Endorsers", Proceedings of the European Marketing Academy, 49th, (63644).