Person
Dr. rer. pol.Julian Runge
Habilitand
Marketing (MAR)
Adresse
Gebäude: 3011
Kackertstraße 7
52072 Aachen
E-Mail:
runge@time.rwth-aachen.de
Sprechstunde
- nach Vereinbarung
Aufgabenbereich
- Betreuer für Abschlussarbeiten
- Kurs: Advanced Topics in Marketing Analytics (Master)
Profil
- Duke University; Forschungsaufenthalt bei Carl Mela und Allison Chaney (05/2021–heute)
- Humboldt Universität Berlin; Dr. rer. pol., Economics and Management Science, betreut durch Daniel Klapper (10/2014–09/2020)
- Stanford University; Visiting Doctoral Researcher, working with Jonathan Levav and Harikesh Nair (01/2016–06/2017)
- Humboldt Universität Berlin; M.Sc. Economics and Management Science, Prädikatsexamen (10/2009–06/2012)
- Goethe Universität Frankfurt am Main; B.Sc. Economics, Dean’s List, Abschlussnote: 1,3 (10/2006–09/2009
- Auslandsstudium als Fulbright Scholar an der New School for Social Research in New York City (Vereinigte Staaten)
Forschungsinteressen
- Konsumentenverhalten auf und Design von digitialen Plattformen, Marktplätzen und Produkten
- Angewandte Verhaltensökonomik und Psychologie
- Methoden: (Feld-)Experimente, maschinelles Lernen
Publikationen & Konferenzbeiträge
Arbeitspapiere
- Price Promotions for "Freemium" App Monetization, with Jonathan Levav and Harikesh Nair (available as Stanford University Working Paper)
- Algorithmic Assortative Matching on a Digital Social Medium, with Kristian Lopez Vargas and Ruizhi Zhang
- Comparing the Effectiveness of Behavioral and Personality Targeting in Digital Marketing, with Sandra Matz and Mansur Khamitov
- Exploration in Action: The Role of Randomized Control Trials in Online Demand Generation, with Harikesh Nair (available as Stanford University Working Paper)
- The Two-Fold Effect of Customer Retention in Freemium Settings, with Eva Ascarza and Oded Netzer (available as Harvard University Working Paper)
Manuskripte in Vorbereitung
- Price Personalization in Freemium Settings: A Field Experimental Study, with Michaela Draganska and Daniel Klapper (finalizing analysis)
- Identifying Self-Harming Consumption of Online Content (conducting analysis)
- “Dark Patterns” in Digital Service Design: An Empirical Study of Search Effort Manipulation, with Ji Huh and Allison Chaney (preliminary data collection)
- The Long-term Effect of Advertising on Consumer Engagement and Sales, with Allison Chaney and Carl Mela (scoping analysis)
Ausgewählte Publikationen
- Apple Is Changing How Digital Ads Work. Are Advertisers Prepared? (Apr. 2021, Harvard Business Review, Digital Article)
- Marketers Underuse Ad Experiments. That’s a Mistake. (Oct. 2020, Harvard Business Review, Digital Article)
- Experimentation and Performance in Advertising: An Observational Survey of Firm Practices on Facebook, with Steven Geinitz and Simon Ejdemyr (2020, Expert Systems w. Applications)
- Customer Lifetime Value Prediction in Non-Contractual Freemium Settings: Chasing High-value Users Using Deep Neural Networks and SMOTE, with Rafet Sifa, Christian Bauckhage and Daniel Klapper (2018, Proceedings of the 51st Hawaii Intern. Conf. on System Sciences)
- Predicting Purchase Decisions in Mobile Free-to-play Games, with Rafet Sifa, Fabian Hadiji, Anders Drachen, Kristian Kersting and Christian Bauckhage (Proceedings of the 11th AAAI Conference on Artificial Intelligence and Interactive Digital Entertainment); best paper award
- Churn Prediction for High-value Players in Casual Social Games, with Peter Gao, Florent Garcin and Boi Faltings (2014, Proceedings of the 2014 IEEE Conference on Computational Intelligence and Games); runner-up best paper award