Person

Dr. rer. pol.

Janina Garbas

Assistant Professor

Copyright: © Floris Groteclaes
Marketing (MAR)

Address

Building: 3011

Room: 414.1

Kackertstraße 7

52072 Aachen

Contact

WorkPhone
Phone: +49 241 80 96221

Consultation hour

by appointment
 

Responsibilities

  • Thesis supervision
  • Course: Grundlagen des Dienstleistungsmarketing

Profile

  • University of Passau; PhD student, advised by Prof. Dr. Jan H. Schumann (08/2016–03/2022)
  • University of Passau; M.Sc. Business Administration (10/2013–09/2016)
  • University of Passau; B.Sc. Business Administration and Economics (10/2010–09/2013)
  • Study abroad at the Corvinus University Budapest (Hungary) (09/2014 – 01/2015)

Research interests

  • Dynamic Service Platforms and Consumer Behavior
  • Consumer Privacy
  • Social Media Marketing
  • Retailing and Retail Technologies
  • Employee-Consumer Interactions in Service Environments

​Publications

Peer-reviewed journal articles

  • Garbas, J., Schubach, S., Mende, M., Scott, M. L. und Schumann, J. H. (2022). You Want to Sell This to Me Twice!? How Perceptions of Betrayal May Undermine Internal Product Upgrades. Journal of the Academy of Marketing Science, forthcoming. (https://doi.org/10.1007/s11747-022-00881-8)
  • Garbas, J., Blaurock, M., Büttgen, M., and Ates, Z. (2023). How can customers cope with cognitive demands of professional services? The role of employee coping support. Psychology & Marketing, 1–21. (https://doi.org/10.1002/mar.21788)

Selected conference presentations

  • Garbas, J., Blaurock, M., Büttgen, M. and Ates, Z. (2022). To Cope or not to Cope? How Employee Coping Support Influences Customer Participation Stress in Professional Services. 12th SERVSIG Conference, Glasgow, UK, 16.06.– 18.06.2022. (accepted for presentation)
  • Bidler, M., Schumann, J.H., Widjaja, T., Schubach, S., and Garbas, J. (2021). Privacy-Related Decision-Making in Business Network Data Exchange Settings: The Role of Consumers' Immediate Affective Reactions. 5th Conference of the Bavarian Service Research Cluster, Ingolstadt, Germany, 26.11.2021. (online)
  • Garbas, J., Schubach, S., Schumann, J. H., Mende, M., and Scott, M. L. (2021). You Want to Sell This to Me Twice!? How Perceptions of Betrayal May Undermine Internal Product Upgrades. Frontiers in Service Conference 2021, Philadelphia, PA, USA, 09.07.–10.07.2021. (online)
  • Garbas, J., Schubach, S., Schumann, J. H., Mende, M., and Scott, M. L. (2020). Can We Provide Access to Ownership? How Ownership Inferences Threaten Product Reconfiguration Services. 2020 AMA Winter Academic Conference, San Diego, CA, USA, 14.02.-16.02.2020.

Book chapters

  • Schubach, S., Garbas, J. and Schumann, J. (2017). „Kundenbindung im digitalen Zeitalter.“ In: Bruhn, M. & Homburg C. (Eds.), Handbuch Kundenbindungsmanagement: Strategien und Instrumente für ein erfolgreiches CRM, (pp. 301-331). Wiesbaden: Springer Gabler.