Dr. oec., Universitätsprofessor

Daniel Wentzel

Professor and Head of Group

Daniel Wentzel
Marketing (MAR)


Room: 408

Kackertstr. 7

52072 Aachen


Phone: +49 241 80 96179
Fax: +49 241 80 696159

Consultation Hour

Mondays, 10:00 - 11:30 am
To reduce waiting times, please make an appointment via phone or email in advance.


Daniel Wentzel was born in Bonn in 1978. He has held the Chair of Marketing in the School of Business and Economics at RWTH Aachen University since spring 2011. Daniel Wentzel studied business administration at the University of Cologne and the University of Auckland, New Zealand. In 2008, he received his doctoral degree from the University of St. Gallen, Switzerland. From 2008 to 2011, he worked as an assistant professor at that university and received his post-doctoral Habilitation degree in 2010. As part of his research program, he has worked together with many companies from the automobile, retailing, and financial services industries.

If you wish to download the full list of publications as well as the curriculum vitae of Prof. Dr. Daniel Wentzel, please visit the section below.

Research Interests

  • Consumer behavior
  • Consumer acceptance and adoption of Innovations
  • Product design
  • Service and brand management

Selected Publications

  • Paluch, S., Antons, D., Brettel, M., Hopp, C., Salge, T.-O., Piller, F., und Wentzel, D. (2019), “Stage-Gate and Agile Development in the Digital Age: Promises, Perils, and Boundary Conditions”, Journal of Business Research, forthcoming.
  • Dahm, M., Wentzel, D., Herzog, W., and Wiecek A. (2018), “Breathing Down Your Neck! The Impact of Queues on Customers Using a Retail Service“, Journal of Retailing, 94 (2), 217-230.
  • Heidig, W., Wentzel, D., Tomczak, T., Wiecek, A., and Faltl, M. (2017), “Supersize Me! The Effects of Cognitive Effort and Goal Frame on the Persuasiveness of Upsell Offers", Journal of Service Management, 28 (3), 541-562.
  • von Walter, B., Wentzel, D., und Tomczak, T. (2016), “Securing Frontline Employee Support after an Ethical Scandal: The Moderating Impact of Response Strategies”, Journal of Service Research, 19 (4), 417-432.
  • Kehr, F.; Kowatsch, T.; Wentzel, D.; Fleisch, E. (2015), “Blissfully ignorant: The Effects of General Privacy Concerns, General Institutional Trust, and Affect in the Privacy Calculus”, Information Systems Journal, 25 (6), 607-635.
  • Wentzel, D., Tomczak, T. and Henkel, S. (2014), "Can Friends Also Become Customers? The Impact of Employee Referral Programs on Referral Likelihood", Journal of Service Research, 17 (2), 119-133.
  • Landwehr, J.R., Wentzel, D. and Herrmann, A. (2013), "Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure", Journal of Marketing, 77 (5), 92-107.
  • von Walter, B., Wentzel, D. and Tomczak, T. (2012), "The Effect of Applicant-Employee Fit and Temporal Construal on Employer Attraction and Pursuit Intentions", Journal of Occupational and Organizational Psychology, 85 (1), 116-135.
  • Landwehr, J., Wentzel, D. and Herrmann, A. (2012), "The Tipping Point of Design: How Product Design and Brands Interact to Affect Consumers’ Preferences", Psychology & Marketing, 29 (6), 422-433.
  • Landwehr, J., Stadler, R., Herrmann, A., Wentzel, D. and Labonte, C. (2011), "Verankerung von Markenwerten im Produktdesign", Zeitschrift für betriebswirtschaftliche Forschung, 63 (3), 189-212.
  • Wentzel, D., Henkel, S. and Tomczak, T. (2010), "Can I Live up to that Ad? Impact of Implicit Theories of Ability on Service Employees' Responses to Advertising", Journal of Service Research, 13 (2), 137-152.
  • Wentzel, D., Tomczak, T. and Herrmann, A. (2010), "The Moderating Effect of Manipulative Intent and Cognitive Resources on the Evaluation of Narrative Ads", Psychology & Marketing, 27 (5), 510-530.
  • Wentzel, D. (2009), "The Effect of Employee Behavior on Brand Personality Impressions and Brand Attitudes", Journal of the Academy of Marketing Science, 37 (3), S. 359-374.