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Profile

Daniel Wentzel was born in Bonn in 1978. He has held the Chair of Marketing in the School of Business and Economics at RWTH Aachen University since spring 2011. Daniel Wentzel studied business administration at the University of Cologne and the University of Auckland, New Zealand. In 2008, he received his doctoral degree from the University of St. Gallen, Switzerland. From 2008 to 2011, he worked as an assistant professor at that university and received his post-doctoral Habilitation degree in 2010. As part of his research program, he has worked together with many companies from the automobile, retailing, and financial services industries.

If you wish to download the full list of publications as well as the curriculum vitae of Prof. Dr. Daniel Wentzel, please visit the section below.

Research Interests

• Consumer behavior
• Consumer acceptance and adoption of Innovations
• Product design
• Service and brand management

Selected Publications

• Raff, S., Wentzel, D., and Obwegeser, N. (2020), “Smart Products: Conceptual Review, Synthesis, and Research Directions”, Journal of Product Innovation Management, 37(5), 379-404.
• Rose, S., Wentzel, D., Hopp, C., and Kaminski, J. (2020), “Launching for Success: The Effects of Psychological Distance and Mental Simulation on Funding Decisions and Crowdfunding Performance”, Journal of Business Venturing, forthcoming.
• Wiecek, A., Wentzel, D., and Erkin, A. (2020), “Just Print it! The Effects of Self-Printing a Product on Consumers’ Product Evaluations and Perceived Ownership”, Journal of the Academy of Marketing Science, forthcoming.
• Wiecek, A., Wentzel, D., and Landwehr, J. (2019), “The Aesthetic Fidelity Effect“, International Journal of Research in Marketing, 36(4), 542-557.
• Dahm, M., Wentzel, D., Herzog, W., and Wiecek A. (2018),”Breathing Down Your Neck! The Impact of Queues on Customers Using a Retail Service“, Journal of Retailing, 94 (2), 217-230.
• von Walter, B., Wentzel, D. and Tomczak, T. (2016), “Securing Frontline Employee Support after an Ethical Scandal: The Moderating Impact of Response Strategies”, Journal of Service Research, 19 (4), 417-432.
• Kehr, F., Kowatsch, T., Wentzel, D. and Fleisch, E. (2015), “Blissfully Ignorant: The Effects of General Privacy Concerns, General Institutional Trust, and Affect in the Privacy Calculus”, Information Systems Journal, 25 (6), 607-635.
• Wentzel. D.; Tomczak, T. and Henkel, S. (2014), "Can Friends Also Become Customers? The Impact of Employee Referral Programs on Referral Likelihood", Journal of Service Research, 17 (May), 119-133.
• Landwehr, J., Wentzel, D. and Herrmann, A. (2013), "Product Design for the Long Run: Consumer Responses to Typical and Atypical Car Designs at Different Stages of Exposure ", Journal of Marketing, 77 (September), 92-107.
• Wentzel, D., Henkel, S. and Tomczak, T. (2010), "Can I Live up to that Ad? Impact of Implicit Theories of Ability on Service Employees' Responses to Advertising", Journal of Service Research, 13 (2), 137-152.
• Wentzel, D. (2009), "The Effect of Employee Behavior on Brand Personality Impressions and Brand Attitudes", Journal of the Academy of Marketing Science, 37 (3), S. 359-374.