Anton Spitkovsky

Marketing (MAR)

Research Associate


Building: 3011

Room: 414.1

Kackertstra├če 7

52072 Aachen


Phone: +49 241 80 96244


by appointment only.


  • Research Associate at the Chair of Marketing since April 2023
  • Visiting PhD student at the Chair of Marketing and Supply Chain Management at Maastricht University School of Business and Economics since April 2023
  • Semester abroad with focus on strategy, innovation & entrepreneurship at the Nova School of Business and Economics in 2022
  • M.Sc study of International Business with the specializations strategic marketing and strategy & innovation at Maastricht School of Business and Economics (2020-2022)
  • B.A. Studies of sports management and communication with specializations in marketing, sponsoring and strategic brand positioning at German Sport University Cologne (2015-2019)
  • Practical experience in conversational intelligence, generative AI and project management at Toyota Deutschland GmbH (Cologne site) as well as in market research, business intelligence and sales at Noma Marketing Consulting (Lisbon), Sportfive (Hamburg), and Sport1 (Munich)

Research Interests

  • Human-Technology Collaboration
  • Artificial Intelligence
  • Augmented and virtual reality
  • Consumer Behavior, Marketing Innovation, Customer Experience, Marketing strategy and Business Model innovation