Person

Julia Sophia Wittich

M.Sc.

Research Assistant

Marketing (MAR)

Address

Building: 3011

Room: 413

Kackertstra├če 7

52072 Aachen

Contact

WorkPhone
Phone: +49 241 80 96237

Consultation hour

By appointment
 

Responsibilities:

  • Courses: Marketing Management (Master), Project module consumer research (Master), Wirtschaft Aktuell II (Bachelor), Technology & Innovation Management (Master MME-TIME)
  • Thesis supervision
  • Coordination of Student Assistants
  • Supervision of the online course "Introduction to Marketing" on the platform edX

Profile:

  • Research Associate at the Chair of Marketing since April 2020
  • Study of Business Administration with a specialisation in Corporate Development and Strategy at the RWTH Aachen University from 2013 to 2020 - Master of Science.
  • Practical experience in market research & consulting at Skopos London as well as in Group Partnering & Business Development at Deutsche Telekom.

Research Interests:

  • Consumer Behavior
  • Customer Experience
  • Smart Retail Solutions