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Responsibilities:

• Courses: Marketing Management (Master), Project module consumer research (Master), Wirtschaft Aktuell II (Bachelor), Technology & Innovation Management (Master MME-TIME)
• Thesis supervision
• Coordination of Student Assistants
• Supervision of the online course "Introduction to Marketing" on the platform edX

Profile:

• Research Associate at the Chair of Marketing since April 2020
• Study of Business Administration with a specialisation in Corporate Development and Strategy at the RWTH Aachen University from 2013 to 2020 - Master of Science.
• Practical experience in market research & consulting at Skopos London as well as in Group Partnering & Business Development at Deutsche Telekom.

Research Interests:

• Consumer Behavior
• Customer Experience
• Smart Retail Solutions