Julia Sophia Wittich


Research Assistant

Copyright: © Floris Groteclaes
Marketing (MAR)


Building: 3011

Room: 413

Kackertstraße 7

52072 Aachen


Phone: +49 241 80 96237

Consultation hour

By appointment


  • Courses: Marketing Management (Master), Project module consumer research (Master), Wirtschaft Aktuell II (Bachelor), Technology & Innovation Management (Master MME-TIME)
  • Thesis supervision
  • Coordination of Student Assistants
  • Supervision of the online course "Introduction to Marketing" on the platform edX


  • Research Associate at the Chair of Marketing since April 2020
  • Study of Business Administration with a specialisation in Corporate Development and Strategy at the RWTH Aachen University from 2013 to 2020 - Master of Science.
  • Practical experience in market research & consulting at Skopos London as well as in Group Partnering & Business Development at Deutsche Telekom.

Research Interests:

  • Consumer Behavior
  • Customer Experience
  • Smart Retail Solutions

Publications & Conferences:

  • Wittich, J.S., Landwehr, J.R. & Wentzel, D. (2023), How expressing one’s likes and dislikes affects enjoyment: a replication. Marketing Letters.
  • Wittich, JS., Wentzel, D. & Jörling, M. (2022), Virtual Agent Gender Matters, But More For Women!? - The Effect Of Consumer Gender On Agent Choice. Proceedings of the American Marketing Academy, 2022, Nashville.
  • Wittich, J.S., Landwehr, J.R. & Wentzel, D. (2021), I Like, Therefore I Am! – When and Why Do Consumers Enjoy to Express Their Product Liking?. Proceedings of the European Marketing Academy, 50th, (93728)