Alice Minet


Research Assistant

Copyright: © Floris Groteclaes
Marketing (MAR)


Gebäude: 3011

Room: 417

Kackertstraße 7

52072 Aachen


Phone: +49 241 80 96243

Office Hours

By appointment

Area of responsibility:

  • Project with Ford Research and Innovation Center Aachen to develop customer-centric innovations in the B2B sector through the application of Design Thinking
  • Supervision of final theses


  • Research Associate at the Chair of Marketing since May 2020
  • Studies of Business Administration with specialization in Corporate Development and Strategy at the RWTH Aachen University (2016 to 2020) – Master of Science
  • Studies of Mathematics in Business and Economics at the University of Mannheim (2012 - 2015) – Bachelor of Science
  • Practical experience in consulting at Accenture (Munich) and as a student assistant at the Chair of Marketing at the RWTH Aachen University.

Research Interests:

  • Design Thinking
  • Consumer Behavior