- Phone: +49 241 80 96863
- by appointment only.
- Coordination of Student Assistants
- Course: Consumer Behavior (Master)
- Research Associate at the Institute of Marketing since January 2017
- Studies of Chemistry and Economics at RWTH Aachen from 2008 to 2016
- Practical experience in pharmaceutical marketing (Grünenthal GmbH)
- Mindset Theory
- Consumer Behavior
Publications & Conferences
Nguyen, N., & Wentzel, D. (2019): “Yes, We Can! How Implicit Theories of Ability Affect Evaluations of Self-Production Kits “, 48th European Marketing Association Conference (EMAC), Hamburg.