Svenja Hünies


Research Associate

Marketing (MAR)


Building: 3011

Room: 415

Kackertstraße 7

52072 Aachen


Phone: +49 241 80 96865

Office Hours

Within lecture period: Tuesday, 10 am -11 am (please register in advance), Outside lecture period: by appointment only

Area of responsibility

  • Course: Current Business Topics II (Bachelor)
  • Course: BWL B - Marketing and Procurement (Bachelor); contact person for organizational questions
  • Course: Marketing Management (Master MME-TIME)
  • Assistant to the ENACTUS Faculty Advisor
  • Supervision of final theses


  • Research Associate at the Chair of Marketing since October 2017
  • Studies of International Marketing and Sales (M.A.) at Münster University of Applied Sciences and University of South Australia, Adelaide from 2015-2017
  • Dual studies of Business Administration (B.A.) with specialization in Food Management/Food Retail at DHBW Mosbach, Campus Bad Mergentheim from 2011-2014
  • Practical experience in retail (METRO Cash & Carry, Düsseldorf/Dortmund/Hamburg) and brand consulting (GMK Markenberatung, Cologne)
  • Graduate Research Assistant at Science-to-Business Marketing Research Centre, Münster University of Applied Sciences

Research Interests

  • Perception and impact of imperfection on consumer brand valuation
  • Anthropomorphization; increasing consumers’ willingness to buy imperfect products
  • Branding/Brand Management
  • Intercultural Marketing

Publications & Conferences

  • Hünies, S. & Wentzel, D. (2020): "Perfectly Imperfect – The Moderating Role of Product Type and Power Distance Beliefs in Consumers’ Evaluation of Brands Using Atypical Endorsers", forthcoming at the Conference of the European Marketing Academy (EMAC), Track Advertising & Marketing Communications, Budapest