Person

Svenja Hünies

M.A.

Research Associate

Marketing (MAR)

Address

Building: 3011

Room: 415

Kackertstraße 7

52072 Aachen

Contact

WorkPhone
Phone: +49 241 80 96865

Office Hours

Within lecture period: Tuesday, 10 am -11 am (please register in advance), Outside lecture period: by appointment only
 

Area of responsibility

  • Course: Current Business Topics II (Bachelor)
  • Course: BWL B - Marketing and Procurement (Bachelor); contact person for organizational questions
  • Course: Marketing Management (Master MME-TIME)
  • Assistant to the ENACTUS Faculty Advisor
  • Supervision of final theses

Profile

  • Research Associate at the Chair of Marketing since October 2017
  • Studies of International Marketing and Sales (M.A.) at Münster University of Applied Sciences and University of South Australia, Adelaide from 2015-2017
  • Dual studies of Business Administration (B.A.) with specialization in Food Management/Food Retail at DHBW Mosbach, Campus Bad Mergentheim from 2011-2014
  • Practical experience in retail (METRO Cash & Carry, Düsseldorf/Dortmund/Hamburg) and brand consulting (GMK Markenberatung, Cologne)
  • Graduate Research Assistant at Science-to-Business Marketing Research Centre, Münster University of Applied Sciences

Research Interests

  • Perception and impact of imperfection on consumer brand valuation
  • Anthropomorphization; increasing consumers’ willingness to buy imperfect products
  • Branding/Brand Management
  • Intercultural Marketing

Publications & Conferences

  • Hünies, S. & Wentzel, D. (2021): “Brand or Blemish? – How Anthropomorphization and Tailored Communication Enhance Consumers’ Liking of Visually Imperfect Produce”, forthcoming at the American Marketing Association Winter Academic Conference (AMA), Track Advertising, Promotion and Marketing Communications, St. Pete Beach, Florida.

  • Hünies, S. & Wentzel, D. (2020): "Perfectly Imperfect – The Moderating Role of Product Type and Power Distance Beliefs in Consumers’ Evaluation of Brands Using Atypical Endorsers", Proceedings of the European Marketing Academy, 11th, (83364).

  • Hünies, S. & Wentzel, D. (2020): "Perfectly Imperfect – The Moderating Role of Product Type and Power Distance Beliefs in Consumers’ Evaluation of Brands Using Atypical Endorsers", Proceedings of the European Marketing Academy, 49th, (63644).