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Profile

Academia

• External doctoral, RWTH Aachen (since 07/2018)
• M.Sc. in Business Administration (Management & Marketing) at Freie Universität Berlin, 2013-2015. Exchange semester at Università Commerciale Luigi Bocconi in Milan. Thesis: „,Today my startup failed‘ – The role of post-mortem statements in coping with entrepreneurial failure and (re-)production of failure culture“
• B.Sc. in Business Administration at Freie Universität Berlin, 2010-2013. Exchange semester at University of California in Santa Cruz

Professional experience

• Senior Consultant at McKinsey & Company in Berlin, since 2016: Focus on automotive clients and topics such as Future Mobility, Connected Cars and Smart Cities. Currently setting up a research ecosystem together with Fraunhofer IAO and industry partners, focusing on business models for mobility experience in autonomous vehicles
• Intern Digital Sales Formats at AUDI AG, 2013
• Working student at Axel Springer Digital Ventures, 2011-2014

Research interests

• Business model innovation
• Connected Car and mobility services
• Acceptance of autonomous vehicles

Publications

• Conference paper together with L. Dobusch and E. Schäfer: „Communicating corporate afterlife: Post-mortem statements of failed startups”, 76^th Academy of Management Annual Meeting (2016).
• Key contributor to the report „Smart Cities - Digital Solutions for a More Livable Future”, McKinsey Global Institute (06/2018)