Sebastian Brenk



Sebastian Brenk

Institute for Technology and Innovation Management (TIM/ISO)

Assistant Professor


Building: 3011

Room: B 340

Kackertstr. 7, 3. Floor

52072 Aachen


Phone: +49 241 80 99179
Fax Fax: +49 241 80 92367


Ford RWTH Aachen Research Alliance; project management in the field of „Personal Mobility Experience Innovation“:

  • Outcome Driven Innovation
  • Business Model Innovation

Project management for "AIX – future teaching & learning":

  • Outcome Driven Innovation
  • Digitalization of teaching methodologies


  • Project module "Innovation management - Outcome Driven Innovation"
  • Project module "IMP³rove innovation management in practice"


Academic career:

  • Research Associate at the Institute for Technology and Innovation Management since May 2015.
  • Studies of business administration with majors in supply chain management at RWTH Aachen university from 2009 to 2015 [B.Sc./M.Sc.]. Dean’s List RWTH Aachen
  • Tsinghua University Beijing, „Tsinghua-MIT Global MBA Program“, China, 2014
  • University College Dublin, Quinn School of Business, Irland, 2012

Work Experiences:

  • NETZSCH Pumpen und Systeme GmbH, Master thesis in the field of Business Model Innovation (2014/15)
  • Generali Deutschland Holding AG, Corporate Accounting and Finance (2012/2013)
  • IMP³rove Academy (A.T. Kearney) - Innovation Management Assessment (2012)
  • KPMG AG, Audit Corporate (2011) ​

Research interests:

  • Business Model Innovation
  • Customer Centric Innovation/Outcome Driven Innovation
  • Open Innovation
  • Effectuation


Brenk, S., & Lüttgens, D. Business Model Design: Process Model Development through Design Science Research, In: Proceedings of the XXVI ISPIM Conference–Shaping the Frontiers of Innovation Management, Budapest, Hungary.

Brenk, S., & Lüttgens, D. Business Model Design in the Context of Disruptive Technologies: Development of a Process and Scenario-based Approach; In: Proceedings of the R&D Management Confernce 2015, Pisa, Italy.