Malte Brettel, Christian Hopp, Stefanie Paluch, Frank Piller, Oliver Salge, Daniel Wentzel Copyright: © Malte Brettel, Christian Hopp, Stefanie Paluch, Frank Piller, Oliver Salge, Daniel Wentzel  

The Research Area “Technology, Innovation, Marketing & Entrepreneurship”, short TIME, was established at RWTH Aachen University in 2012. The Research Area consists of the following research groups each led by a full professor.

Jointly, they pursue an ambitious teaching and research programme with a clear focus on the ideation, development and commercialization of technological innovation. It not only integrates elements of economics and management research, but also seeks to establish lasting links to engineering and the natural sciences.



The TIME Research Area is committed to excellence in research and teaching in the fields of technology and innovation management, marketing, and entrepreneurship.

We seek to provide scholars, practitioners and students with valuable evidence-based insights into the process of new product, service and business model ideation, development, design, commercialization, and continuous optimization, both within newly founded and established organizations.

We provide an inspiring and stimulating environment to generate and learn about novel answers to the most pressing questions in our field and society at large.

In our research, we adopt rigorous mixed method designs combining quantitative, qualitative, and experimental approaches whenever appropriate.

We cultivate close collaborations with partners from academia, industry, and the public sector, both in Germany and abroad. In our research, we draw the strengths of RWTH Aachen University in engineering and the natural sciences, and strive to contribute to its vision of becoming a truly interdisciplinary, integrated university of technology.

The TIME Research Area is also strongly committed to the overall mission of the School of Business and Economics.


TIME Video

Learn more about the activities and the professors at the Research Area TIME.

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