Prof. Dr.

Vera Blazevic

Affiliierte Professoren - Gastprofessor

Prof. Dr. Vera Blazevic
Technologie- und Innovationsmanagement (TIM)


Gebäude: 3011

Raum: B361

Kackertstraße 7, 3. Etage

52072 Aachen


Telefon: +49 241 80 93581
Fax: +49 241 80 92367


Prof. Vera Blazevic ist seit Februar 2010 Gastprofessorin am Lehrstuhl für Technologie und Innovationsmanagement. Zuvor studierte sie International Business mit Schwerpunkt Marketing und Organisation an der Universität Maastricht (NL) wo sie 2005 zum Thema „The Fascination of Knowledge Creation: Studies on Knowledge Interfaces in High-Tech Services“ promovierte. Seit April 2011 ist Prof. Blazevic Assistenzprofessorin an der Radboud Universität Nijmegen (NL).


  • Co-Creation in Innovation Management and Marketing (e.g., in Ideation Contests)
  • Social processes in innovation management
  • Sales-service interface

Ausgewählte Veröffentlichungen

  • Gatzweiler, A., Blazevic, V. & Piller, F.T. (2017). Dark Side or Bright Light: Destructive and Constructive Deviant Content in Consumer Ideation Contests. Journal of Product Innovation Management, 34 (6), 772-789.
  • Reypens, C., Lievens, A. & Blazevic, V. (2016). Leveraging value in multi-stakeholder innovation networks: A process framework for value co-creation and capture. Industrial Marketing Management, 56, 40-50.
  • Blazevic, V., Wiertz, C., Cotte, J., Ruyter, K. de & Keeling, D.I. (2014). GOSIP in Cyberspace: Conceptualization and Scale Development for General Online Social Interaction Propensity. Journal of Interactive Marketing, 28 (2), 87-100.
  • Gatzweiler, A., Blazevic, V., &Piller, F. (2013): “When users take control: Managing the dark side of customer co-creation”, ISPIM Magazine, Issue 3,
  • van Beerlo, G., Bloemer J., & Blazevic, V. (forthcoming) “Customer demotion in hierarchical loyalty programs”, Service Industries Journal.
  • Blazevic, V., Hammedi, W., Garnefeld, I., Rust, R.T., Keiningham, T., Andreassen, T.W., Donthu, N., & Carl, W. (2013): “Beyond traditional word-of-mouth: An expanded model of customer-driven influence”, Journal of Service Management, 24 (3), 294-313.
  • Mahr, D., Lievens, A., & Blazevic, V. (forthcoming) “The value of customer co-created knowledge during the innovation process”, Journal of Product Innovation Management
  • Jasmand, C., Blazevic, V., & de Ruyter, K. (2012): “Generating sales while providing service: A study of customer service representatives’ ambidextrous behavior”, Journal of Marketing, 76 (1), pp. 20-37.
  • Schumann, J., von Wangenheim, F., Stringfellow, A., Yang, Z., Blazevic, V., Praxmarer, S., Shainesh, G., Komor, M., & Jimenez, F. (2010): “Cross-cultural differences in the effect of received word-of-mouth referral in relational service exchange”. Journal of International Marketing, 18 (3), pp. 62-80.
  • Schumann, J., von Wangenheim, F., Stringfellow, A., Yang, Z., Praxmarer, S., Jimenez, F., Blazevic, V., Shannon, R.M., Shainesh, G., & Komor, M. (2010): “Drivers of trust in relational service exchange: Understanding the importance of cross-cultural differences”, Journal of Service Research, 13(4), 453-468.

*Nominated for the best paper award in JSR 2010

  • Dholakia, U., Blazevic, V., Wiertz, C., & Algesheimer, R. (2009): “Communal service delivery: How customers benefit from participation in firm-hosted virtual P3 communities”, Journal of Service Research, 12 (2), 208-226.

*Nominated for the best paper award in JSR 2009

  • Blazevic, V., & Lievens, A. (2008): Managing innovation through customer cocreated knowledge in electronic services: An exploratory study, Journal of the Academy of Marketing Science, 36 (1), 138-151.
  • Blazevic, V., & Lievens, A. (2004): Learning during the new financial service innovation process: Antecedents and performance effects, Journal of Business Research, 57, 374-391.
  • Blazevic, V., Lievens, A., & Klein, E. (2003): Antecedents of project learning and time-to-market during new mobile service development, International Journal of Service Industry Management, 14 (1), 120-147.