Person

Dipl.-Kff.

Alexandra Gatzweiler

Alumna

Technology and Innovation Management

Address

 

Responsibilities

  • Project manager of TIM Roundtable
  • Contact person for recommandations
  • Project manager WiPro ID
  • Platform manager innovationsmethoden.info
  • Coordination of student assistants

Profile

  • Research Associate at the Technology and Innovation Management Group since September 2009.
  • Studies of business administration with majors in innovation management, international management and human resources at RWTH Aachen University from 2002 to 2009 (diploma degree).
  • Participation in the research project WiPro 2005-2007
  • Participation in the research project WiPro Transfer 2007-2009
  • Project manager in the research projekt WiPro Vernetzungsprojekt 2009-1010
  • Project manager in the research projekt WiPro ID 2010-2013

Research Interests

  • Co-creation
  • Consumer Behavior
  • Consumer Resistance

Research Methodology

  • Analytical techniques: qualitative data analysis
  • Data: self-conducted studies

Prices and Scholarships

  • Award Winner in the 2012 Product Development & Management Association (PDMA) Research Competition with the proposal “Consumers hijacked my idea contest! Managers’ attitudes and reactions towards deviant consumer behavior in idea contests”.
  • Winner of 2012 Wilemon Award with the proposal “Consumers hijacked my idea contest! Managers’ attitudes and reactions towards deviant consumer behavior in idea contests”.

Publications

  • Gatzweiler, A.; Blazevic, V.; & Piller, F. (2013): “Consumers hijacked my idea contest!” Managers’ attitudes and reactions towards deviant consumer behavior in ideation contests, presented at 2013 PDMA Research Forum, Phoenix.
  • Gatzweiler, A.; Blazevic, V.; & Piller, F. (2013): Dark side or bright light: Deviant content in customer ideation contests, presented at the Open and User Innovation Workshop, Brighton.
  • Gatzweiler, A. (2013): Patterns of deviant co-creation activities in idea contests, presented at Ph.D. Research Day, Radbound University Nijmegen, Nijmegen.
  • Gatzweiler, A.; Blazevic, V. & Piller, F. (2013): When users take control: Managing the dark side of customer co-creation, presented at ISPIM 2013, Helsinki.
  • Blazevic, V.; Lindgens, E. & Gatzweiler, A. (2010): Coopetition in virtual communities - an interdisciplinary approach, presented at the MCPC 2011 World Conference on Mass Customization, Personalization, and Co-Creation, San Francisco.
  • Gatzweiler, A. & Wagner, P. (2010): Open Innovation – Die Einbindung externen Wissens in Innovationsprozesse, Barrieren und Organisationsansätze. Eine Methode zur Beurteilung der eigenen Open-Innovation-Readiness, in: Bentele, M., et al. (Hrsg.): Tagungsband zur KnowTech 2010, 12. Kongress zum IT-gestützten Wissensmanagement, Berlin, 2010.
  • Gatzweiler, A., Lüttgens, D. & Gross, U.: (2009): Web 2.0 Potentiale nutzen zur Unterstützung des Innovationsmanagements in KMU, in Bentele, M., et al. (Hrsg.): Tagungsband zur KnowTech 2009, 11. Kongress zum IT-gestützten Wissensmanagement, Berlin, 2009.