IRS Hannah Fabry, Fabian Louwen
Wednesday, 20 June 2018, 12:15, TIM Social Area
Auribus Teneo Lupum: The competing effects of performance feedback and perceived threat on business model change.
The advent of new and possibly disruptive business models has the power to alter an established industry substantially (Teece, 2010). Despite considerable attention, the question when and how organizations respond to external threats remains unresolved.
In this study, we aim to consolidate two competing theoretical lenses by examining how the aspiration level affects internal processes. So far, it remains unclear how organizations relate the aspiration level to their established business model and how it affects the evaluation of the future viability of the business model. Based on the behavioral theory of the firm and its associated aspiration levels we calculated historical as well as industrial aspiration levels and investigated whether the position above or below an aspiration level had an impact on the business model change of the respective organization in times of economic turbulence.