IRS Leona Brust
Wednesday, 7 December 2016, 2pm, TIM Social Area
Mapping the evolution of Service-Dominant Logic, stimulating its future trajectory and enhancing its network of interdisciplinary research utilizing topic modeling techniques
Established by Stephen L. Vargo and Robert F. Lusch in 2004, S-D logic is one of the most discussed theoretical lenses in marketing and service research. The focus of S-D logic lies on services as the basis of exchange. To date, S-D logic has been applied to and adapted in various subject areas. Keeping track of its evolution is a challenging task that requires the identification and revision of all relevant studies. That said, research has long sought to develop automated algorithms facilitating this task. Topic modelling, a method of algorithmic text analysis, can help to depict rugged topic landscapes such as the one of S-D logic. Applying this method, the author analyzes 1,441 research articles on S-D. She then derives a research agenda on how to foster interdisciplinary research on S-D logic.