How the Personality of a Brand Impacts the Perception of Different Dimensions of Quality

Copenhagen / Copenhagen Business School Press (2010) [Abstract, Buchbeitrag, Beitrag zu einem Tagungsband]

Proceedings of the 39th EMAC Conference : the six senses - The Essentials of Marketing ; Copenhagen Business School, Department of Marketing, Denmark, 1-4 June 2010 ; conference proceedings / Eds: Suzanne C. Beckmann ...
Seite(n): 261-261

Autorinnen und Autoren

Autorinnen und Autoren

Clemenz, Julian
Willach, Anne Katrin
Brettel, Malte
Schmitt, Robert Heinrich
Möller, Timo Ewald

Identifikationsnummern

  • REPORT NUMBER: RWTH-CONV-000367