How the Personality of a Brand Impacts the Perception of Different Dimensions of Quality

Copenhagen / Copenhagen Business School Press (2010) [Abstract, Contribution to a book, Contribution to a conference proceedings]

Proceedings of the 39th EMAC Conference : the six senses - The Essentials of Marketing ; Copenhagen Business School, Department of Marketing, Denmark, 1-4 June 2010 ; conference proceedings / Eds: Suzanne C. Beckmann ...
Page(s): 261-261

Authors

Authors

Clemenz, Julian
Willach, Anne Katrin
Brettel, Malte
Schmitt, Robert Heinrich
Möller, Timo Ewald

Identifier

  • REPORT NUMBER: RWTH-CONV-000367