How the Personality of a Brand Impacts the Perception of Different Dimensions of Quality
Copenhagen / Copenhagen Business School Press (2010) [Abstract, Contribution to a conference proceedings]
Proceedings of the 39th EMAC Conference : the six senses – The Essentials of Marketing ; Copenhagen Business School, Department of Marketing, Denmark, 1-4 June 2010 ; conference proceedings / Eds: Suzanne C. Beckmann ...
Willach, Anne Katrin
Schmitt, Robert Heinrich
Möller, Timo Ewald