Market orientation in emerging firms : developing an appropriate measurement instrument and determining the effect on company performance
Red Hook / Curran (2005, 2006) [Beitrag zu einem Tagungsband]
Enhancing knowledge development in marketing / American Marketing Association. - Vol. 15: / ed.: Beth A. Walker ...
Autorinnen und Autoren
Ausgewählte Autorinnen und Autoren
Brettel, Malte
Heinemann, Florian
Kessell, Andreas
Identifikationsnummern
- REPORT NUMBER: RWTH-CONV-180463