Market orientation in emerging firms : developing an appropriate measurement instrument and determining the effect on company performance

Red Hook / Curran (2005, 2006) [Contribution to a conference proceedings]

Enhancing knowledge development in marketing / American Marketing Association. - Vol. 15: / ed.: Beth A. Walker ...

Authors

Selected Authors

Brettel, Malte
Heinemann, Florian
Kessell, Andreas

Identifier

  • REPORT NUMBER: RWTH-CONV-180463