The relevance of recovery economy to mass customization and personalization

München / TUM (2003) [Contribution to a conference proceedings]

Proceedings of the 2003 World Congress on Mass Customization and Personalization (MCPC 2003) : competitive advantage through customer interaction ; leading mass customization and personalization (MCP) from the ermerging state to a mainstream business model ; Munich, 6 - 8 October 2003, Technische Universität München (TUM) / ed. by Frank T. Piller; Ralf Reichwald ...
Page(s): 15 S.

Authors

Selected Authors

Souren, Rainer

Identifier

  • REPORT NUMBER: RWTH-CONV-182039