Antecedents to Pricing Strategy: Factors Driving the Selection of Pricing Strategy for New Products or Services of Technology-Based New Ventures
Kaiser, Jonas Jan Boris; Brettel, Malte
Portland (2010)
Beitrag zu einem Tagungsband
In: Proceedings of the Academy of Marketing Science (AMS) Annual Conference 2010, Portland, USA
Identifikationsnummern
- RWTH PUBLICATIONS: RWTH-CONV-188884