Antecedents to Pricing Strategy: Factors Driving the Selection of Pricing Strategy for New Products or Services of Technology-Based New Ventures
Portland (2010) [Beitrag zu einem Tagungsband]
Proceedings of the Academy of Marketing Science (AMS) Annual Conference 2010, Portland, USA
Autorinnen und Autoren
Ausgewählte Autorinnen und Autoren
Kaiser, Jonas Jan Boris
Brettel, Malte
Identifikationsnummern
- REPORT NUMBER: RWTH-CONV-188884