Antecedents to Pricing Strategy: Factors Driving the Selection of Pricing Strategy for New Products or Services of Technology-Based New Ventures

Portland (2010) [Contribution to a conference proceedings]

Proceedings of the Academy of Marketing Science (AMS) Annual Conference 2010, Portland, USA

Authors

Selected Authors

Kaiser, Jonas Jan Boris
Brettel, Malte

Identifier

  • REPORT NUMBER: RWTH-CONV-188884