The value of customer co-creation during the innovation process

Mahr, Dominik (Author); Lievens, Annouk (Author); Blazevic, Vera (Author)

Kopenhagen (2010) [Beitrag zu einem Tagungsband]

Proceedings of the 39th European Marketing Academy (EMAC) Conference 2010, Copenhagen, Denmark

Identifikationsnummern

  • REPORT NUMBER: RWTH-CONV-191209