The value of customer co-creation during the innovation process
Mahr, Dominik (Author); Lievens, Annouk (Author); Blazevic, Vera (Author)
Kopenhagen (2010) [Contribution to a conference proceedings]
Proceedings of the 39th European Marketing Academy (EMAC) Conference 2010, Copenhagen, Denmark
Identifier
- REPORT NUMBER: RWTH-CONV-191209