The value of customer co-creation during the innovation process
Kopenhagen (2010) [Contribution to a conference proceedings]
Proceedings of the 39th European Marketing Academy (EMAC) Conference 2010, Copenhagen, Denmark
Authors
Selected Authors
Mahr, Dominik
Lievens, Annouk
Blazevic, Vera
Identifier
- REPORT NUMBER: RWTH-CONV-191209