Sales through service : Antecedents and performance consequences of selling in customer service encounters
Jasmand, Claudia; Blazevic, Vera; de Ruyter, Ko
Kopenhagen (2010)
Beitrag zu einem Tagungsband
In: Proceedings of the 39th European Marketing Academy (EMAC) Conference 2010, Copenhagen, Denmark
Identifikationsnummern
- RWTH PUBLICATIONS: RWTH-CONV-191210