Sales through service : Antecedents and performance consequences of selling in customer service encounters

Kopenhagen (2010) [Contribution to a conference proceedings]

Proceedings of the 39th European Marketing Academy (EMAC) Conference 2010, Copenhagen, Denmark

Authors

Selected Authors

Jasmand, Claudia
Blazevic, Vera
de Ruyter, Ko

Identifier

  • REPORT NUMBER: RWTH-CONV-191210